10 Signs Multichannel Marketing May Not Be Right For You

2018-10-30T23:14:44+00:00Advertising, Branding|

10 Signs Multichannel Marketing May Not Be Right For You The decision to go into a contract with an outside marketing service provider ought to be a pleasant and profitable experience. The successful multichannel marketing agency certainly wants a positive outcome for their customers, and you simply want results that will add value [...]

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Setting Initial Conditions For Your Online Business Success

2017-11-27T06:18:19+00:00inbound marketing, SEO, social media marketing|

Setting Initial Conditions For Your Online Business Success The topic I want to cover in this blog post is for all your brick and mortar businesses out there, and especially for solar installation companies.   After speaking with dozens of solar installers about this, it's pretty clear that online search is a critical [...]

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Have the Right Partner for Your Solar Energy Marketing Efforts?

2018-10-30T22:09:19+00:00Advertising|

Have the Right Partner for Your Solar Energy Marketing Efforts? Solar energy marketing agencies and boutique marketing outfits are in the business of delivering measurable improvements for intrepid clients in pursuit of positive ROI. In this post, I want to talk about how a lot of digital marketing people [...]

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Winning New Solar Customers: Solar PV Marketing for the Skeptics

2017-11-22T05:18:18+00:00inbound marketing, social media marketing, Uncategorized|

Winning New Solar Customers: Solar PV Marketing for the Skeptics In 2016, nearly a million homes and business in the United States have gone solar. It's pretty clear this represents both a great accomplishment and a proverbial drop in the bucket.  Needless to say, there is a lot of marketing potential in the solar [...]

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What’s So Amazing About Email Marketing? One Word is Money

2017-08-31T13:26:16+00:00email marketing|

What's So Amazing About Email Marketing? One Word is Money Like any other business, solar installers also need to get word on their products and services out to potential clients, and also their existing clients. One of the most effective ways to market your solar installation [...]

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Slay the Weak Traffic Dragon: Google PPC Vs. Facebook Ads

2017-07-13T08:46:36+00:00Advertising|

Slay the Weak Traffic Dragon: Google PPC Vs. Facebook Ads Measuring Up Competing Ad Platforms Like an epic Mayweather vs. McGregor battle royale, the first thing that everyone wants to know are the hard statistics. How much do the competitors weigh? What's their reach? What are the odds?   Solar [...]

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Here Comes the Sun: How to Tell an Irresistible Solar Brand Story

2017-08-25T00:52:04+00:00Branding|

Here Comes the Sun: How to Tell an Irresistible Solar Brand Story The world has never been more ready for the renewable energy and solar revolution than at this particular moment in history. Yet, despite all the evidence of the benefits and positive impact that a transition to solar technology can [...]

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9 Powerful Ways Web 2.0 Can Grow Your Business

2017-09-30T21:55:16+00:00social media marketing|

9 Powerful Ways Web 2.0 Can Grow Your Business The word web 2.0 has different connotations for different types of people.  In fact, in 2017, while the term is becoming a bit dated, the reality of web 2.0 is as fresh as ever.  To put it simply, web 2.0 is the current state of the internet, [...]

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Brand Building Secrets for the Ultimate Solar Company Profile

2017-09-30T21:54:58+00:00Branding|

Brand Building Secrets for the Ultimate Solar Company Profile Day by day, renewable energy and especially PV solar are gaining momentum and popularity.   In its early days though, solar was an insider's movement much like the computer industry.  It was a world of,  for lack of a more [...]

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7 Essential Local SEO Tips for Solar Installers (Infographic)

2017-10-24T04:05:45+00:00SEO|

7 Essential Local SEO Tips for Solar Installers At the micro level, local SEO can get pretty complicated.  If you are a solar installation businesses, you should know that the best results and biggest gains in search traffic come by making sure you have achieved the basics.      Download The Solar SEO [...]